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One of the most common frustrations we hear from business owners and early sales professionals sounds like this: “We’re getting leads, but none of them seem to go anywhere.” This is almost never a lead generation problem. It’s a lead qualification problem. At Uxl, we’ve seen teams burn enormous amounts of time, energy, and motivation […]

When people talk about growth, they often say the same thing: “We need more leads.” At Uxl, we hear this constantly, from small business owners, early-stage founders, and professionals new to marketing. And while the statement sounds reasonable, it usually hides a deeper issue. The real problem is rarely a lack of leads.The real problem

Sales and marketing are two of the most misunderstood functions in business. They’re often used interchangeably. Sometimes they’re lumped together. Other times, they’re treated as competing teams pulling in different directions. And in many small businesses, they’re handled by the same person without a clear distinction at all. At Uxl, we see this confusion all

Every salesperson has been there: you thought you had a deal in the bag, only for the prospect to suddenly back out or go silent. In many cases, the reason is simple you didn’t answer the questions your buyer was secretly asking. When I first started in sales, I often jumped straight into talking about my